The Chronicle Gambia

Three Effective Marketing Tools for Small Businesses That Wouldn’t Break the Bank

Marketing is a very important factor for any business. If you want your business to be out there, you need to be constantly marketing your products for clients to keep coming in. People tend to confuse marketing and advertising, but marketing is really more than just advertising, sales and promotions. Marketing your products, your business, your services, is basically learning to become well known in the industry you are working in, gaining a strong client base, and discovering different ways to share information that reaches your target market. We are not talking about expensive, over the board marketing, leave that for the big companies. We are talking about inexpensive, cheap and affordable marketing tactics to adopt because we fully understand that as a small business, it is not always advisable, or you may not always have extra money in your marketing budget. So below are three effective ways you can market your small business that won’t break the bank.


We all know the many advantages of social media in business. Social media is probably the most effective and affordable marketing strategy there is. There are so many different social media platforms to choose and utilize to your benefit.

Platforms like Instagram, Facebook, Twitter, LinkedIn, and Pinterest are great ways of getting traffic to your business. It is important to decide on which platforms fit your business and to develop content that meets the needs of your customers. Social media allows you to constantly communicate and interact with your clients, showcase new products, know their needs and work towards them.


Networking is the age-old marketing tactic that will always stand the test of time. Effective and efficient, you can network greatly by simply using “word of mouth”. Meet a new customer or out and about at a gathering? Use the opportunity to introduce your business, share and exchange great ideas with others.

By doing this, you are simply expanding your network which will definitely help your business grow in the long run. As you network ‘up’, don’t’ forget to also network ‘across’. Make appointments with your fellow business owners and talk to them about your brand and ways you can work together.


Having a business website that relates to your business and is up to date is a great way of driving traffic to your company. Create relatable content on your website to effectively reach your target market. Doing this will help to drive traffic, increase SEO and increase customer interaction.

Blogs are also a good way to provide information about products, company details and events, and more. You are able to target the people you want and direct them to your website.

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