Gambia’s Good Market: An Opportunity for Business and Industry Innovators to Showcase Their Products and Services
Gambia’s Good Market is a fresh and lively event with the idea to promote buying locally made products by bringing together over 50 vendors offering a wide range of diverse and high-quality food products and natural cosmetics. The event has become a go-to meet-up spot for families, friends and those interested in locally made products. Starting on Saturday, November 2nd, this year’s edition will continue through May 2020.
The initiative organized by the Youth Empowerment Project (YEP) in collaboration with the Association of Small-Scale Enterprises in Responsible Tourism (ASSERT) is expected to create visibility and boost the sales of home-made products.
Dozens of ventures including agribusiness products, locally tailored clothes, arts and craft products, locally prepared food and beverages, and health and beauty products were put up under a small sea of tents just adjacent to Petroleum House in Bijilo.
Representing ASSERT, Ebrima Ceesay said they stand to bring together small businesses, organizations and associations to trade fairly and pursue responsible and sustainable business practices. According to Ceesay, Gambia’s Good Market is a platform to showcase and provide point of sale to entrepreneurs based in the country.
“With YEP’s support, vendors have received trainings in standards, entrepreneurship, branding and packaging to improve the standard of their products and their appeal to the tourists, expertise and local markets in The Gambia,” he said.
YEP’s tourism and creative industry adviser, Ngoneh Panneh, describes tourism as a sector without borders as she emphasized on the need for support of economic growth for young entrepreneurs, a venture contributing to employment, GDP and infrastructural development.
The product development officer at the Gambia Tourism Board, Binta Gassama, said her office is mandated to promote Gambia as a vibrant tourism destination.
She commended Gambia’s Good Market initiative which complements the work of the board.
Maimuna Jahateh, representative of the Vendor’s Association recalled the successes stall owners gained at the first edition of Gambia’s Good Market. According to Jahateh, the market exposed them to visibility as she is looking forward to a greater platform this year.
“Marketing and visibility are very important for businesses to grow and develop,” she said.