The Chronicle Gambia

Four Effective Branding Strategies for Small Business Startups during Quarantine

For many, it has been tough to come to terms with the fact that we have to stay at home to help contain the spread of COVID-19. This unprecedented pandemic has disrupted our daily routines and lives and has affected workers all across the globe, most especially those in the business sector. More specifically, small business owners are left grappling with ways to continue to build their brands and engagement during these unstable times.

Branding is a very important aspect of growth for your small business. It does not matter if your company offers the best product or services, if you don’t have brand awareness. For a small business, creating a local brand identity is the key to expanding business operations, building a loyal customer base, and remaining competitive in both local and international markets. We know that as a small business owner, building brand awareness from the bottom-up may not be easy, and that’s why we’ve selected the following four effective strategies for building your brand especially during these trying times.


Effectively using social media to build your brand cannot be stressed enough. Social media allows you to connect with your clients and customers in a way no other platform can. What’s more, is that social media is free and easy to use. It is a great platform to market your products or services if you have a limited budget as it has so much information about its user base.

By maintaining social media accounts and using them to promote new products and services, offer promotional perks, and create relationships with your local network, you can spread your brand’s presence and grow your business.

There are so many platforms on social media that business owners can utilize like Twitter, LinkedIn, Facebook, Pinterest, Instagram, and YouTube. 


What better way to get your business out there than talking to people about it. By getting involved in virtual conference meetings and Zoom events, you will be able to put your company name with a face. Talking about your business to people in these meetings will help clients remember you much easier than they would if they stumbled upon your company by chance. If you want to boost credibility in your industry, then you need to consider taking part in conferences or conventions.


Another important aspect of branding is content marketing. This is a great way to share what makes your company stand out from the crowd and can be a highly effective way of creating memorable experiences for visitors and potential clients. Content marketing allows you to list your products or services for clients to see providing insights into products, services, and company culture.

Small business owners can benefit from setting up a website offering tips, tricks, and pointers for customers in order to build a reputation in the market.


One of the many ways to build your brand trust is through being consistent with your work. If you make a 100% guarantee, but only deliver 90% of the time, that’s not being consistent. Branding strategy is critical to the success of any business.

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