The Chronicle Gambia

Five Reasons Why Social Media Marketing is Important for Your Business

Gone are the days when companies and business owners spend huge money on advertisements and marketing. With social media becoming the greatest aspect of digital marketing, there are a million ways to get your business out there without having to break the bank. Using social media is a great form of acquiring profits and helps a great deal in helping spread the word about your product and mission. If you are missing out on this great technique, below are five benefits of using social media to enhance your business.


Compared to other forms of business marketing and advertising strategies, social media is the most affordable and cost-effective way of getting your business out there. It is very important that you make great use of your social media platform to increase your business visibility. Create social media profiles for your business and start networking with others.

Having a social media page for your brand will benefit your business and with regular use, it can produce a wide audience for your business in no time. You don’t have to spend a huge amount on television advertisements, radio time, and billboards. Although, these are great forms of marketing, this wouldn’t be the most economical if you are a startup. Meanwhile, you can get on your phone, computer, or whatever digital device you have and create a new social media platform for your business and have access to your market instantly.


Social media is a great way of interacting and engaging with your customers. The best way to know your clients’ needs is through communication. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered for. This will also enable them to have more interest in your brand. By communicating more with your customers, you are helping your brand become more known and visible.


Being able to connect with your customers more will help them to find and connect with you easily. Doing this will also create a good customer base and loyalty. This is the goal of any stable and consistent business. One key though, is to make sure to be consistent on your social media platforms. Social media usage is very tricky. If you want to maintain that client loyalty then you will need to be consistent with it. It is very important to often engage with your customers and start developing a bond with them.


Being in a business also means that you have to know what is going on in the market, understand your industry, and also know what competitors are up to. By using social media, you will be able to see what your customer interests and opinions are. Social media provides an easy way for potential customers to express interest in your business and your products. It can also help you get information and a better understanding of what you need to put in and what you need to put out when it comes to your target market and your brand.  


People usually buy from companies they know and can relate to. With your growing customer base, you can gain huge sales than you usually would through traditional marketing. To truly connect with your potential consumers, you need to be able to show who you are.

The more you can create and maintain relationships with customers, the more likely they will do business with you. Social media helps you achieve all these in just a simple click.

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