Artist Gee Parts Ways With Africell After 2 Years of Endorsement Deal

Popular Gambian musician Gee has parted ways with Africell after new contract talks collapsed.

Gee had a two-year endorsement deal with the mobile giant under which he was featured on Africell billboards and other commercials advertising its mobile data and other services.

Gee said at the end of that contract, he had “talks and meetings of renewal with Africell in which they proposed an additional role not stated, apart from being an ambassador.” A verbal agreement was initially reached between the artist and the Africell but no formal contract followed.

Gee told The Chronicle that the process of signing a new contract had dragged for months while contracts for other artists were negotiated and signed within days. He accused Africell of not seeing him and his work as priority.

Meanwhile, Gee is set to drop three projects this year, including a mixtape, EP with Retyle Music (Senegal) and Inner Battles, an album he said would be his last.

He thanked Africell and his staff for the support in the past and his staff.

Africell’s media consultant, Musa Sise has confirmed that Gee’s contract with the company has ended and a new one has not been signed.